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CUET Business Studies 2025 PYQs15 May Shift 2. Free, no login required.

Business Studies

past year questions, CUET Business Studies 2025 15 May Shift 2

Marketing

past year questions, Business Studies, CUET Business Studies 2025 15 May Shift 2

Easy

The deliberate action of an enterprise to enhance and protect its image in society is known as:

Solution

✅ Correct Option: 2

Option 1 -> Marketing is the broader process of promoting and selling products/services, not specifically focused on image protection.

Option 2 -> Public relations specifically involves managing communication to build and maintain a positive image and reputation in society.

Option 3 -> Sales promotion involves short-term incentives to boost sales, not primarily concerned with organizational image enhancement.

Option 4 -> Advertising is paid promotional communication for products/services, though it can affect image, it's not specifically designed for image protection.

Hence, Option 2: Public relations -> Public relations is the strategic communication process that specifically focuses on building mutually beneficial relationships between organizations and their publics, deliberately working to enhance and protect the enterprise's image and reputation in society -> correct

Related questions:

2026: 23 May Shift 2

Following are the Characteristics of Good Brand Name. Select the correct combination.

A. The brand name should be sufficiently versatile to accommodate new products, which are added to the product line

B. It should be capable of being registered and protected legally.

C. A brand should suggest the product's benefits and qualities.

D. A brand name should be non-distinctive

Choose the correct answer from the options given below:

2025: 13 May Shift 2

Match List-I with List-II

List-IList-II
Promotion MixExplanation
------
(A) Advertising(I) Minimises Wastage of Efforts
(B) Sales Promotion(II) Manages public opinion of an organisation
(C) Public Relations(III) Encourages the buyers to make an immediate purchase
(D) Personal Selling(IV) Enhances customer satisfaction and confidence

Choose the correct answer from the options given below:

2025: 30 May Shift 1

Publicity is similar to advertising in the sense that it is:

2026: 13 May Shift 2

'You don't close a sale, you open a relationship if you want to build a long-term, successful enterprise.' is given by:

2025: 27 May Shift 2

Match List-I with List-II

List-IList-II
Four Ps of marketingExplanation
(A) Place(I) It includes activities that communicate the availability, features, merits, etc., of the products to the target customers and persuade them to buy them.
(B) Price(II) 'Anything of value' which is offered to the market for sale.
(C) Promotion(III) The amount of money customers have to pay to obtain the product.
(D) Product(IV) It includes activities that make the firm's products available to the target customers.

Choose the correct answer from the options given below:

2024

They are able to charge higher price than their competitors.' Which element of marketing mix is discussed in the statement?

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CUET Business Studies Past Year Questions (Topic-Wise)