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Publicity is similar to advertising in the sense that it is:

Solution

✅ Correct Option: 1,4

1 and 4 both fit and were awarded marks.

“Non-personal” is correct because publicity is not face-to-face or individually tailored.

“One-to-many” is also correct because the message is spread to a large audience at once through mass media.

The other two are wrong because “personal” and “one-to-one” describe direct individual communication, which publicity is not.

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