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Match List-I with List-II

List-IList-II
Promotion MixExplanation
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(A) Advertising(I) Minimises Wastage of Efforts
(B) Sales Promotion(II) Manages public opinion of an organisation
(C) Public Relations(III) Encourages the buyers to make an immediate purchase
(D) Personal Selling(IV) Enhances customer satisfaction and confidence

Choose the correct answer from the options given below:

Solution

✅ Correct Option: 3

Option 1 -> Mismatches advertising with minimizing wastage and sales promotion with public opinion management, which are incorrect associations.

Option 2 -> Incorrectly links advertising to minimizing wastage of efforts, though it correctly matches some other elements.

Option 3 -> Correctly matches: Advertising enhances confidence (mass reach builds trust), Sales Promotion creates urgency for immediate purchase, Public Relations manages public opinion, and Personal Selling minimizes wastage through targeted approach.

Option 4 -> Wrongly associates advertising with immediate purchase and personal selling with public opinion, which contradicts their actual purposes.


Hence, Option 3: (A) - (IV), (B) - (III), (C) - (II), (D) - (I) -> Advertising (IV) enhances customer satisfaction through brand building; Sales Promotion (III) uses incentives for immediate action; Public Relations (II) specifically manages organizational reputation; Personal Selling (I) minimizes wastage through personalized, targeted communication -> correct

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