Business Studies

Marketing

Medium

'You don't close a sale, you open a relationship if you want to build a long-term, successful enterprise.' is given by:

Roy Bartell

Anta Roddick

Patricia Fripp

Philip Kotler

✅ Correct Option: 3

This quotation on personal selling, that a sale is not closed but a relationship is opened for building a long-term successful enterprise, is attributed to Patricia Fripp. Hence option 3.

2025: 22 May Shift 1

Which of the following statement is not correct for Public Relations?

2025: 15 May Shift 2

Match List-I with List-II

List-I	List-II
(Examples)	(Types of products)
(A) Identification given to Product	(I) Trademark
(B) Part of Brand which can be spoken out	(II) Brand Mark
(C) Part of the brand which cannot be spoken out	(III) Brand Name
(D) Registered brand name	(IV) Brand

Choose the correct answer from the options given below:

2026: 29 May Shift 2

As per passage, which of the following is not the "other ways" in which the term "market" is being used?

2026: 24 May Shift 1

The "Release of New games by the company" is related to which "P" of marketing mix?

2026: 29 May Shift 1

_______ include activities that communicate availability, features, merits, etc., of the products to the target customers and persuade them to buy it.

2026: 6 June Shift 1

What are the characteristics of a good 'Brand name'?

(A) Should be sufficiently versatile.

(B) Should suggest the product's benefits and qualities.

(D) Should be distinctive.

Choose the correct answer from the options given below:

'You don't close a sale, you open a relationship if you want to build a long-term, successful enterprise.' is given by:

Solution

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