Following are the Characteristics of Good Brand Name. Select the correct combination.

A. The brand name should be sufficiently versatile to accommodate new products, which are added to the product line

B. It should be capable of being registered and protected legally.

C. A brand should suggest the product's benefits and qualities.

D. A brand name should be non-distinctive

Choose the correct answer from the options given below:

Ravi has started his online business of selling Garments because of low cost of production. Identify the distributions channel used by Ravi.

What does labeling provide to customers?

Public Relations is related to which element of marketing mix?

Advertising, as a medium of communication, has the following merits:

(A) It undermines social values and promotes materialism.

(B) Advertising does not distinguish between superior and inferior products.

(C) Advertising has developed into one of the most forceful medium of communication.

(D) Advertising creates confidence amongst prospective buyers as they feel more comfortable and assured about the product quality.

Choose the correct answer from the options given below:

Identify the process from the options given below, that classifies the products into different groups, on the basis of the quality, size, etc.

Which of the following is NOT a component of Marketing Mix?