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CUET Business Studies 2025 PYQs14 May Shift 2. Free, no login required.

Business Studies

past year questions, CUET Business Studies 2025 14 May Shift 2

Marketing

past year questions, Business Studies, CUET Business Studies 2025 14 May Shift 2

Medium

LuxeShoe is a premium footwear brand that recently launched a new line of sneakers. Their target audience consists of young, fashion-forward individuals who are willing to spend a bit more for quality and style. LuxeShoe's marketing strategy focuses on creating an emotional connection with consumers through its branding, emphasizing comfort, durability, and sleek designs. The packaging of the shoes is carefully designed to reflect the brand's premium image, with each pair of sneakers coming in a sturdy, eco-friendly box adorned with the brand logo and minimalist graphics.

The brand uses a mix of traditional and digital marketing channels, including influencer partnerships, social media ads, and collaborations with fashion designers. LuxeShoe also offers a loyalty program, where customers receive discounts for every purchase and referrals. The brand's strong presence in retail stores, with dedicated sections for its products, further solidifies its image as a premium brand.

What is the role of LuxeShoe's loyalty program in their marketing strategy?

Solution

✅ Correct Option: 2

Option 1 -> Loyalty programs are customer-facing marketing initiatives and have no direct impact on reducing manufacturing or production costs.

Option 2 -> Loyalty programs are specifically designed to reward repeat customers, encourage continued purchases, and build long-term relationships with the brand.

Option 3 -> Loyalty programs are meant to add value to the brand by creating stronger customer relationships, not decrease it.

Option 4 -> Loyalty programs are digital or card-based systems focused on customer rewards and have no connection to packaging expenses.

Hence, Option 2: To enhance customer retention -> Loyalty programs are a key marketing tool that incentivizes customers to make repeat purchases by offering rewards, discounts, or exclusive benefits, thereby increasing customer lifetime value and retention rates -> correct

More from this set:

Question 46

What aspect of the product packaging reflects the brand's premium image?

Question 47

LuxeShoe's use of social media ads primarily influences which part of the marketing mix?

Question 48

Which of the following is part of LuxeShoe's marketing mix?

Question 49

The eco-friendly packaging strategy of LuxeShoe is part of which element of the marketing mix?

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CUET Business Studies Past Year Questions (Topic-Wise)