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CUET Business Studies 2025 PYQs14 May Shift 2. Free, no login required.

Business Studies

past year questions, CUET Business Studies 2025 14 May Shift 2

Marketing

past year questions, Business Studies, CUET Business Studies 2025 14 May Shift 2

Medium

LuxeShoe is a premium footwear brand that recently launched a new line of sneakers. Their target audience consists of young, fashion-forward individuals who are willing to spend a bit more for quality and style. LuxeShoe's marketing strategy focuses on creating an emotional connection with consumers through its branding, emphasizing comfort, durability, and sleek designs. The packaging of the shoes is carefully designed to reflect the brand's premium image, with each pair of sneakers coming in a sturdy, eco-friendly box adorned with the brand logo and minimalist graphics.

The brand uses a mix of traditional and digital marketing channels, including influencer partnerships, social media ads, and collaborations with fashion designers. LuxeShoe also offers a loyalty program, where customers receive discounts for every purchase and referrals. The brand's strong presence in retail stores, with dedicated sections for its products, further solidifies its image as a premium brand.

The eco-friendly packaging strategy of LuxeShoe is part of which element of the marketing mix?

Solution

✅ Correct Option: 1

Option 1 -> Packaging is a core component of the product itself, affecting its features, quality, and customer experience.

Option 2 -> Price relates to the monetary cost and pricing strategies, not packaging decisions.

Option 3 -> Promotion involves advertising and communication strategies, not the physical packaging element.

Option 4 -> Place refers to distribution channels and locations where products are sold, not packaging design.

Hence, Option 1: Product -> Eco-friendly packaging is part of the Product element because packaging is an integral component of the physical product that customers receive. It influences product design, functionality, brand identity, and perceived value, making it a fundamental aspect of the product offering rather than pricing, promotional, or distribution strategies. -> correct

More from this set:

Question 46

What aspect of the product packaging reflects the brand's premium image?

Question 47

LuxeShoe's use of social media ads primarily influences which part of the marketing mix?

Question 48

Which of the following is part of LuxeShoe's marketing mix?

Question 50

What is the role of LuxeShoe's loyalty program in their marketing strategy?

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CUET Business Studies Past Year Questions (Topic-Wise)