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CUET Business Studies 2025 PYQs14 May Shift 2. Free, no login required.

Business Studies

past year questions, CUET Business Studies 2025 14 May Shift 2

Marketing

past year questions, Business Studies, CUET Business Studies 2025 14 May Shift 2

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LuxeShoe is a premium footwear brand that recently launched a new line of sneakers. Their target audience consists of young, fashion-forward individuals who are willing to spend a bit more for quality and style. LuxeShoe's marketing strategy focuses on creating an emotional connection with consumers through its branding, emphasizing comfort, durability, and sleek designs. The packaging of the shoes is carefully designed to reflect the brand's premium image, with each pair of sneakers coming in a sturdy, eco-friendly box adorned with the brand logo and minimalist graphics.

The brand uses a mix of traditional and digital marketing channels, including influencer partnerships, social media ads, and collaborations with fashion designers. LuxeShoe also offers a loyalty program, where customers receive discounts for every purchase and referrals. The brand's strong presence in retail stores, with dedicated sections for its products, further solidifies its image as a premium brand.

Which of the following is part of LuxeShoe's marketing mix?

Solution

✅ Correct Option: 2

Option 1 -> Quality Control Process is an operational function focused on maintaining product standards, not a direct marketing mix element.

Option 2 -> Packaging and Product Promotion are core components of the marketing mix, relating to Product and Promotion respectively.

Option 3 -> Employee Training is a human resources function that supports operations but is not part of the marketing mix.

Option 4 -> Shipping Logistics is an operational/supply chain activity, not a marketing mix component.

Hence, Option 2: Packaging and Product Promotion -> This directly represents elements of the marketing mix (4 Ps). Packaging is part of the "Product" strategy, affecting customer perception and brand identity, while Promotion is one of the fundamental Ps, encompassing all communication activities to reach customers -> correct

More from this set:

Question 46

What aspect of the product packaging reflects the brand's premium image?

Question 47

LuxeShoe's use of social media ads primarily influences which part of the marketing mix?

Question 49

The eco-friendly packaging strategy of LuxeShoe is part of which element of the marketing mix?

Question 50

What is the role of LuxeShoe's loyalty program in their marketing strategy?

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CUET Business Studies Past Year Questions (Topic-Wise)