The process of classification of products into different groups on the basis of their important characteristics refers to which of the following marketing functions?

Option 1 -> Grading involves classifying products into different groups/classes based on quality, size, and other important characteristics (e.g., Grade A, B, C for fruits).

Option 2 -> Standardisation refers to establishing uniform specifications and benchmarks for products, not classifying them into groups.

Option 3 -> Product Designing involves creating the form, features, and appearance of products, not sorting them into categories.

Option 4 -> Product Classification typically refers to broader categorization of products (consumer vs industrial goods), not grouping by specific characteristics.

Hence, Option 1: Grading -> Grading is the marketing function that specifically involves sorting and classifying products into distinct groups based on their important characteristics such as quality, size, shape, or other attributes, making it easier for buyers to identify and purchase products according to their needs -> correct