Business Studies

Marketing

Easy

Which of the following statement is incorrect about Advertising?

Advertising is an impersonal form of communication.

It helps in reaching the mass audience.

Advertising is less costly when reaching a small group of consumers.

Advertising creates confidence among prospective buyers.

✅ Correct Option: 3

Advertising is an impersonal, paid form of communication that reaches a mass audience and enhances customer confidence. Its cost effectiveness comes from spreading cost over a large number of people reached; it is economical for mass audiences, not for a small group of consumers. Hence statement 3 is incorrect.

2023: 11 June Shift 3

Which of the following statements are correct regarding marketing management philosophies ?

(A) The main focus of Product concept is quantity of product

(B) The main focus of production concept is quality of product

(D) The main focus of marketing concept is customer needs

(E) The main focus of societal concept is customer needs and society's well being

Choose the correct answer from the options given below :

2026: 6 June Shift 1

Which of the following is a merit of 'Advertising', as a medium of communication?

2022: 28 May Shift 2

Considering the fact about "Branding" which among the following are its related terms ?

(A) Pricing

(B) Brand Mark

(D) Brand Name

(E) Brand

Choose the correct answer from the options given below :

2025: 3 June Shift 1

Which of the following is a key feature of EcoTech's pricing strategy?

2025: 22 May Shift 1

Match List-I with List-II

List-I	List-II
Categories of products	Examples
(A) Industrial products	(I) Rare collection of artwork and antiques.
(B) Convenience products	(II) Raw materials, installations, equipment.
(C) Speciality products	(III) Jewelry, radio, furniture.
(D) Shopping products	(IV) Medicines, newspapers, toothpaste.

Choose the correct answer from the options given below:

2026: 23 May Shift 2

Sales Promotion ________________

Which of the following statement is incorrect about Advertising?

Solution

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CUET Business Studies Past Year Questions (Topic-Wise)