The name and taste of Coca-Cola is known to almost each and every individual in India as well as all across the world. This carbonated soft drink holds the most market share in the soft drink market and got a special seat in each and every gathering. It uses ingredients in the product upto permissible limits and avoids any kind of violation of norms laid down by government authorities. The Coca-Cola company has on occasion introduced other cola drinks under the Coke name. The most common of these are Diet Coke, along with others including caffeine-free Coca-Cola, Diet Coke caffeine Free, Coca-Cola Zero Suger, Coca-Cola Cherry, Coca-Cola Vanilla and the list goes on. It has capitalized on each and every opportunity to market itself effectively and place itself in the middle of every gathering.

The main reason for such an outstanding placement of product goes to the way they have established the connection between every occasion and the need for Coke to be present there, product design and creative advertising.