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With the growth of computer, a new trend has emerged i.e. companies are using interactive sites on the internet, to collect customer views and opinions before taking important business decisions. Identify the function of marketing indicated above.

Solution

Correct Option: 1

Using interactive websites to collect customer views and opinions before taking business decisions is a way of collecting data about consumer preferences and market conditions. This activity is gathering and analysing market information, which is a primary function of marketing and forms the basis of other marketing decisions.

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