Which of the following responsibilities a consumer should keep in mind while purchasing, using and consuming goods and services?

Option 1 -> Be aware of various goods and services available in the market so that an irrational choice can be made - This is incorrect as consumers should make rational and informed choices, not irrational ones.

Option 2 -> Buy only non-standardised goods as they provide assurance - This is incorrect because standardised goods with quality marks (like ISI, AGMARK) provide assurance, not non-standardised goods.

Option 3 -> Learn about the risks associated with products and services, follow manufacturer's instructions and use the products safely - This represents a key consumer responsibility to stay informed and use products safely.

Option 4 -> Assert yourself to ensure that you get an unfair deal - This is incorrect as consumers should assert themselves to get a fair deal, not an unfair one.

Hence, Option 3 -> Consumers have the responsibility to educate themselves about potential risks, read and follow usage instructions, and practice safe consumption habits. This ensures their own safety and helps them make informed decisions -> correct