Which step of controlling states that "performance should be measured in an objective and reliable manner"?

Option 1 -> Setting performance standards involves establishing benchmarks and targets against which actual performance will be compared, not the measurement itself.

Option 2 -> Analysing Deviations involves comparing actual performance with set standards and identifying the causes of differences, not measuring performance.

Option 3 -> Measurement of Actual Performance is the step where actual results are assessed and recorded using objective and reliable methods to ensure accuracy.

Option 4 -> Taking Corrective Action involves implementing remedial measures to address deviations and improve performance, not measuring it.

Hence, Option 3: Measurement of Actual Performance -> This step specifically requires that performance be measured in an objective and reliable manner using appropriate techniques and tools to ensure the data collected is accurate, unbiased, and dependable for comparison with standards -> correct