Business Studies

Marketing

Easy

Brand is a comprehensive term, which has two components:

Trade name and brand mark

Brand name and trade mark

Trade name and trade mark

Brand name and brand mark

✅ Correct Option: 4

A brand has two components: the brand name, which is the part that can be spoken (e.g., Asian Paints), and the brand mark, which is the part that can be recognised but not spoken, such as a symbol, design or distinct colouring (e.g., the Gattu of Asian Paints). A trade mark is a brand given legal protection, not a component of a brand.

2025: 13 May Shift 2

Which of the following is a consumer product?

2025: 26 May Shift 2

Match List-I with List-II

List-I	List-II
(A) Brand	(I) Provides legal protection against its use by other firms.
(B) Brand Name	(II) Used for identification of product
(C) Brand Mark	(III) It is the verbal component which is spoken to identify the product.
(D) Trade Mark	(IV) It is recognized from a symbol or design but can not be spoken.

Choose the correct answer from the options given below:

2025: 27 May Shift 2

Match List-I with List-II

List-I	List-II
Four Ps of marketing	Explanation
(A) Place	(I) It includes activities that communicate the availability, features, merits, etc., of the products to the target customers and persuade them to buy them.
(B) Price	(II) 'Anything of value' which is offered to the market for sale.
(C) Promotion	(III) The amount of money customers have to pay to obtain the product.
(D) Product	(IV) It includes activities that make the firm's products available to the target customers.

Choose the correct answer from the options given below:

2025: 24 May Shift 1

Which of the following statements is NOT true?

Price is an important element of the marketing mix.
Marketing is a social process.
Use of agressive selling techniques to make customers buy their products is marketing.
Placement is described as the set of marketing tools that firms use in a target market.

2026: 11 May Shift 1

The most common objections to advertising include:

A. Inculcates social values

B. Adds to the costs

C. Confuses the sellers

D. Encourages sale of inferior products

Choose the correct answer from the options given below:

2025: 14 May Shift 1

The marketing manager of Aricure Ltd. offers short-term incentives to encourage buyers to make immediate purchases.

Which element of promotion mix is he referring to?

Brand is a comprehensive term, which has two components:

Solution

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