Skip to main contentSkip to solution

The Promotion Mix element of Marketing Mix includes:

A. Advertising

B. Branding

C. Sales promotion

D. Personal selling

Choose the correct answer from the options given below:

Solution

✅ Correct Option: 3

The promotion mix consists of four tools: advertising, personal selling, sales promotion, and publicity/public relations. Branding is part of the product element of the marketing mix, not the promotion mix. Hence A, C and D only.

Keyboard Shortcuts

  • Left arrow: Previous question
  • Right arrow: Next question
  • S key: Jump to solution
  • Q key: Jump to question