Business Studies

Marketing

Easy

A brand or part of a brand that is given legal protection against its use by other firms. Identify the term of branding highlighted in the above statement.

Brand

Brand Name

Brand Mark

Trade Mark

✅ Correct Option: 4

A Trade Mark is a brand or part of a brand that is given legal protection against use by other firms. Once registered, it grants exclusive rights to the owner, distinguishing it from a general brand, brand name or brand mark.

2026: 23 May Shift 2

Match the LIST-I with LIST-II

LIST-I (Classification of Products)	LIST-II (Explanation)
A. Convenience Products	I. Which normally survive many uses
B. Shopping Products	II. People make special efforts in their purchase
C. Speciality Products	III. On which buyers devote considerable time
D. Durable Products	IV. Which are purchased frequently

Choose the correct answer from the options given below:

2025: 15 May Shift 2

---------- refers to storing and assorting products in order to create time utility in them.

2024

In the above case 'Just Foodie' is using various variables of Marketing Mix. Identify the variable used in the following statement: 'To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets.'

2025: 22 May Shift 2

The factors affecting the price decision does not include:

2026: 6 June Shift 1

What are the characteristics of a good 'Brand name'?

(A) Should be sufficiently versatile.

(B) Should suggest the product's benefits and qualities.

(D) Should be distinctive.

Choose the correct answer from the options given below:

2025: 22 May Shift 1

What pricing strategy is Amit using for regular cookies?

A brand or part of a brand that is given legal protection against its use by other firms. Identify the term of branding highlighted in the above statement.

Solution

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