Business Studies

Marketing

Medium

Mr Vinod published a book for MBA aspirants on Management. He wants to fix its price. Which of the following factors would he ignore in deciding the price of his book?

Public regulations

Pricing objectives

Product cost

Extent of competition in the market

✅ Correct Option: 1

Pricing objectives, product cost and the extent of competition directly guide any pricing decision, including that of a book. Government and legal price regulations apply mainly to essential or regulated goods; book prices are not regulated, so public regulations can be ignored by Mr Vinod.

Note: The option reads 'Public regulations'. We have interpreted it as government and legal regulations, which do not apply to pricing a privately published book.

2025: 24 May Shift 1

Which of the following statements is NOT true?

Price is an important element of the marketing mix.
Marketing is a social process.
Use of agressive selling techniques to make customers buy their products is marketing.
Placement is described as the set of marketing tools that firms use in a target market.

2026: 12 May Shift 1

The societal marketing concept focuses on :

2026: 21 May Shift 1

Objections to advertising include:

(A) Undermines social values

(B) Some advertisements are in bad taste

(D) Confuses the seller

Choose the correct answer from the options given below:

2026: 31 May Shift 1

Match the LIST-I with LIST-II

LIST-I (Types of goods)	LIST-II (Examples)
A. Convenience Products	I. Raw materials, engines, lubricants etc.
B. Shopping Products	II. Clothes, shoes, jewelry, furniture etc.
C. Speciality Products	III. Newspaper, stationery items, toothpaste etc.
D. Industrial Products	IV. A rare collection of artwork or of antiques

Choose the correct answer from the options given below:

2025: 24 May Shift 1

"Marketing methods used" is an important factor affecting which 'P' of marketing mix?

2025: 13 May Shift 2

The process of giving a name or a sign or a symbol etc., to a product is called:

Mr Vinod published a book for MBA aspirants on Management. He wants to fix its price. Which of the following factors would he ignore in deciding the price of his book?

Solution

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