The statement related to the Societal Marketing Concept is:

The task of any organization is to identify the needs and wants of the target market and deliver the desired satisfaction in such a way that the long term well being of the consumers and the society is taken care of.

With the increase in the supply of the products, customers started looking for products which were superior in quality, performance and features.

Profits could be maximized by producing at large scale, thereby reducing the average cost of production. It's assumed that consumers would favor those products which were widely available at an affordable price

Focus on satisfaction of customer's needs is the key to the success of any organisation in the market.