Business Studies

Marketing

Easy

Which of the following is a merit of 'Advertising', as a medium of communication?

It is a medium through which only a small number of people can be reached.

Advertising is a very expensive mode of communication to reach people.

Satisfies prospective buyers by assuring about the product quality.

Makes simple products and messages look very unattractive.

✅ Correct Option: 3

Merits of advertising include mass reach, low cost per contact, and enhancing customer satisfaction and confidence, as it assures prospective buyers about product quality, making them feel comfortable about the purchase. The other options state demerits or false claims. Hence assuring buyers about quality is the merit.

2023: 22 June Shift 1

Match List I with List II

LIST I	LIST II
A. Shopping Products	I. Cigarettes, Ice cream, Medicines
B. Speciality Products	II. Raw materials, Engines, Lubricants
C. Industrial Products	III. Radio, Jewellery, Furniture
D. Convenience Products	IV. Salon, Restaurant, Boutique

Choose the correct answer from the options given below:

2025: 15 May Shift 2

---------- refers to storing and assorting products in order to create time utility in them.

2026: 29 May Shift 2

As per Philip Kotler "Marketing":

2025: 26 May Shift 2

Identify from the options given below which is not a function of marketing?

2026: 20 May Shift 1

Packaging has acquired great significance in the marketing of goods and services, because of following reasons:

(A) Because of the increasing standards of living in the country.

(B) Because the self-service retail outlets are becoming very popular.

(D) Because it describes the product and specifies its contents.

Choose the correct answer from the options given below:

2025: 30 May Shift 2

"FreshBites offers a range of organic, cold-pressed juices with no artificial additives, emphasizing health benefits". Identify the marketing mix discussed here.

Which of the following is a merit of 'Advertising', as a medium of communication?

Solution

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