Business Studies

Marketing

Easy

Sales Promotion ________________

Involves oral presentation of message to prospective customers for making sales

Involves offering short term incentives, which are designed to encourage the buyers to make immediate purchase of Product

Lowers promotion costs

Takes place when favorable news is presented in the media

✅ Correct Option: 2

Sales promotion refers to short-term incentives designed to encourage buyers to make an immediate purchase, such as discounts, rebates and free samples. Oral presentation describes personal selling, and favourable news in media describes publicity.

2022: 20 Aug Shift 1

PJ enterprises decided to launch a new range of washing machine with inbuilt water softener which can be used effectively in the areas where the water is hard. Instead of marketing the product by generic name, the company has decided to call it 'easy wash'. Identify the marketing function highlighted above.

2025: 22 May Shift 1

Which element of the marketing mix influences Amit's choice of high-footfall locations?

2026: 11 May Shift 2

The Procter and Gamble's (P&G) philosophy is truly explained by:

2022: 16 July Shift 2

The process of giving a name or a sign or a symbol to a product is a part of which element of marketing mix?

2026: 13 May Shift 1

Which of the following is NOT part of XYZ's promotional strategy?

2025: 14 May Shift 2

The eco-friendly packaging strategy of LuxeShoe is part of which element of the marketing mix?

Sales Promotion ________________

Solution

Related questions:

Keyboard Shortcuts

CUET Business Studies Past Year Questions (Topic-Wise)