Which of the following statements are correct regarding marketing management philosophies ?
(A) The main focus of Product concept is quantity of product
(B) The main focus of production concept is quality of product
(C) The main focus of selling concept is existing product
(D) The main focus of marketing concept is customer needs
(E) The main focus of societal concept is customer needs and society's well being
Choose the correct answer from the options given below :
Which of the following statements are correct regarding marketing management philosophies ?
(A) The main focus of Product concept is quantity of product
(B) The main focus of production concept is quality of product
(C) The main focus of selling concept is existing product
(D) The main focus of marketing concept is customer needs
(E) The main focus of societal concept is customer needs and society's well being
Choose the correct answer from the options given below :
Solution
Product concept focuses on quality, not quantity, so (A) is wrong. Production concept focuses on quantity and availability, not quality, so (B) is wrong. Selling concept focuses on aggressively pushing existing products, so (C) is correct. Marketing concept focuses on customer needs, so (D) is correct. Societal concept balances customer needs with society's well being, so (E) is correct.
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