Match List-I with List-II:
List-I (Marketing Terminology) List-II (Explanation) (A) Advertising (I) Oral presentation of a message in the form of conversation with one or more prospective customers. (B) Personal Selling (II) A variety of programmes designed to promote or protect a company's image. (C) Counselling (III) An identified individual or company pays for it. (D) Public Relations (IV) Companies can build goodwill by contributing money and time to certain causes like the environment, wildlife, children's rights, education, etc.
Choose the correct answer from the options given below:
Match List-I with List-II:
| List-I (Marketing Terminology) | List-II (Explanation) |
|---|---|
| (A) Advertising | (I) Oral presentation of a message in the form of conversation with one or more prospective customers. |
| (B) Personal Selling | (II) A variety of programmes designed to promote or protect a company's image. |
| (C) Counselling | (III) An identified individual or company pays for it. |
| (D) Public Relations | (IV) Companies can build goodwill by contributing money and time to certain causes like the environment, wildlife, children's rights, education, etc. |
Choose the correct answer from the options given below:
Solution
✅ Correct Option: 4
Advertising is a paid form of communication by an identified sponsor (III). Personal selling is oral presentation of a message in the form of conversation with prospective customers (I). Counselling, as part of public service activities, builds goodwill by contributing to causes like environment and education (IV). Public relations involve programmes designed to promote or protect a company's image (II). Hence option 4.
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