Match List-I with List-II

List-I	List-II
Marketing mix component	Meaning
---	---
(A) Price	(I) Decisions related to features, quality, packaging etc.
(B) Place	(II) Activities that communicate features of a product to target customer.
(C) Product	(III) Decisions related to discounts to customers, traders etc.
(D) Promotion	(IV) Decisions related to selection of dealers or intermediaries etc.

Choose the correct answer from the options given below:

Option 1 -> Matches Price with discounts (III), Place with dealers/intermediaries (IV), Product with features/quality (I), and Promotion with communication activities (II). This correctly aligns all 4Ps of marketing mix with their definitions.

Option 2 -> Incorrectly matches Price with product features (I), Place with discounts (III), Product with communication (II), and Promotion with dealers (IV). This misaligns the fundamental marketing mix concepts.

Option 3 -> Incorrectly matches Price with product features (I), Place with communication (II), Product with dealers (IV), and Promotion with discounts (III). This confuses distribution, pricing and promotional elements.

Option 4 -> Incorrectly matches Price with communication (II), Place with discounts (III), Product with dealers (IV), and Promotion with features (I). This completely misrepresents each marketing mix component.

Hence, Option 1: (A)-(III), (B)-(IV), (C)-(I), (D)-(II) -> Price naturally relates to discounts and pricing decisions (III), Place concerns distribution channels and dealer selection (IV), Product involves features, quality and packaging (I), and Promotion encompasses all communication activities to inform customers (II). This represents the accurate understanding of the 4Ps of marketing mix. -> correct