"A firm offering free deodorant on purchase of a makeup kit". Which element of promotion mix is highlighted in this statement?

Option 1 -> Advertising involves paid, non-personal mass communication through media channels, not offering free products with purchase.

Option 2 -> Personal Selling involves direct face-to-face interaction between salesperson and customer, which is not the focus here.

Option 3 -> Sales Promotion includes short-term incentives like discounts, free gifts, and buy-one-get-one offers to stimulate immediate purchase.

Option 4 -> Public Relations focuses on building reputation and goodwill through publicity and community relations, not product giveaways.

Hence, Option 3: Sales Promotion -> Offering a free deodorant with the purchase of a makeup kit is a classic sales promotion technique that provides immediate incentive to customers to make a purchase through a value-added offer -> correct