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CUET Business Studies 2025 PYQs30 May Shift 2. Free, no login required.

Business Studies

past year questions, CUET Business Studies 2025 30 May Shift 2

Marketing

past year questions, Business Studies, CUET Business Studies 2025 30 May Shift 2

Easy

Marketing Mix for FreshBites Organic Juices

FreshBites, a startup selling organic juices, wanted to capture the health-conscious consumer market. To achieve this, they effectively used the 4Ps of Marketing Mix:

FreshBites offered a range of organic, cold-pressed juices with no artificial additives, emphasizing health benefits. The packaging was eco-friendly, reflecting the brand's commitment to sustainability.

They adopted a value-based pricing strategy, positioning their products as premium but affordable, ensuring they appealed to middle and upper-middle-class consumers.

FreshBites distributed their products through organic stores, supermarkets, and an online platform offering home delivery, ensuring wide accessibility.

The brand leveraged digital marketing campaigns, highlighting health benefits and sustainability. Social media influencers and bloggers in the health niche were engaged to promote the juices. They also offered free samples at gyms and yoga studios.

The comprehensive marketing mix strategy helped FreshBites carve a niche in the competitive beverage market. Within six months, they saw a 30% increase in sales and established a loyal customer base.

"FreshBites distributes their products through organic stores, supermarkets, and an online platform offering home delivery, ensuring wide accessibility". Identify the marketing mix discussed here.

Solution

✅ Correct Option: 4

Option 1 -> Refers to the actual goods or services offered, their features, quality, and design - not about distribution channels.

Option 2 -> Refers to employees, customer service, and personnel involved in delivering the service - not discussed in this statement.

Option 3 -> Refers to pricing strategies, cost, and payment terms - no pricing information is mentioned here.

Option 4 -> Refers to distribution channels, location, and accessibility of products - directly matches the description of organic stores, supermarkets, and online platforms.

Hence, Option 4: Place -> The statement clearly discusses distribution channels (organic stores, supermarkets, online platform) and accessibility, which are key elements of "Place" in the marketing mix. Place focuses on how and where products are made available to customers -> correct

More from this set:

Question 46

What type of packaging was used for the product?

Question 47

Distribution of free samples will come under which P of marketing mix?

Question 48

"FreshBites offers a range of organic, cold-pressed juices with no artificial additives, emphasizing health benefits". Identify the marketing mix discussed here.

Question 50

What promotional tool was extensively used?

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CUET Business Studies Past Year Questions (Topic-Wise)