With growing competition and an attempt to increase their sales and market share using unfair means, the manufacturers, sellers and service providers may be tempted to engage in:
Solution
✅ Correct Option: 1
Option 1 -> Unscrupulous practices refer to dishonest, unethical, or unfair business methods used to gain competitive advantage. Option 2 -> Ethical practices involve fair, moral, and honest business conduct, which contradicts the concept of using "unfair means." Option 3 -> Lowering price is a legitimate competitive strategy and does not necessarily involve unfair means. Option 4 -> Increasing advertisement is a standard marketing practice and is not inherently an unfair business method. Hence, Option 1: Unscrupulous Practices -> When businesses face intense competition and resort to unfair means to increase sales and market share, they engage in unscrupulous practices such as false advertising, adulteration, misrepresentation, or exploitation of consumers. This directly aligns with using dishonest and unethical methods for business gain -> correct
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