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Arrange the following marketing philosophies according to their evolution :

(A) The Product Concept

(B) The Selling Concept

(C) The Production Concept

(D) The Marketing Concept

(E) The Societal Marketing Concept

Choose the correct answer from the options given below :

Solution

Correct Option: 3

The evolution of marketing philosophies is: Production Concept (focus on mass production) came first, then Product Concept (focus on quality), then Selling Concept (focus on aggressive selling), then Marketing Concept (focus on customer needs), and finally Societal Marketing Concept (focus on society welfare). Order: C, A, B, D, E.

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