Business Studies

Marketing

Medium

__________________is/are very effective in bringing repeat sales from the customers and developing brand loyalty for a product.

Customer support services

Branding

Sales promotion

Packaging

✅ Correct Option: 1

Customer support services such as after-sales services, complaint handling, maintenance and credit facilities are very effective in bringing repeat sales and developing brand loyalty, as they maximise customer satisfaction after the sale.

2022: 30 Aug Shift 1

Name the various levels of packaging used by 'Health and Life Ltd.' as mentioned in the case study.

(a) Primary Package

(b) Secondary Package

(d) Transportation Package

(e) Fancy Package

Choose the most appropriate answer from the options given below :

2025: 14 May Shift 2

The eco-friendly packaging strategy of LuxeShoe is part of which element of the marketing mix?

2026: 12 May Shift 1

Match List-I with List-II

List-I (Promotion mix)	List-II (Description)
(A) Advertising	(I) Oral presentation of message in the form of conversation with prospective customers
(B) Public relations	(II) Protection of company's image
(C) Personal selling	(III) Short term incentives to encourage buyers
(D) Sales Promotion	(IV) Impersonal form of communication paid for by the sponsor

Choose the correct answer from the options given below:

2025: 30 May Shift 2

What type of packaging was used for the product?

2025: 14 May Shift 2

What aspect of the product packaging reflects the brand's premium image?

2022: 6 Oct Shift 1

Which one of the following is not true about objections to advertising?

__________________is/are very effective in bringing repeat sales from the customers and developing brand loyalty for a product.

Solution

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CUET Business Studies Past Year Questions (Topic-Wise)