Business Studies

Marketing

Medium

"Just Foodie" is a food chain offering different snacks like chips, biscuits, chocochip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality and packing are given utmost care. They are offering good quality, so they are able to charge higher price than their competitors. To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made "Just Foodie" a complete success and they are able to win over all the competitions in the market and their market share is rising continuously.

Identify the element of marketing mix in the following statement: 'The taste, quality and packing are given utmost care.'

Product mix

Price mix

Promotion mix

Physical distribution mix

✅ Correct Option: 1

Answer is: 1

Product mix → Focus on taste...
Price mix → Pricing strategy...
Promotion mix → Marketing offers...
Physical distribution mix → Delivery methods...

Explanation: The statement emphasizes the care in taste, quality, and packaging, which are all aspects of the product itself. This aligns with the product mix element of the marketing mix, highlighting the importance of what is being offered to customers.

Question 41

In the above case 'Just Foodie' is using various variables of Marketing Mix. Identify the variable used in the following statement: 'To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets.'

Question 43

They are able to charge higher price than their competitors.' Which element of marketing mix is discussed in the statement?

Question 44

To increase their sales, they are using different offers like: Free gifts, Cash backs etc. They are offering discounts to customers on various occasions.' Identify the marketing mix element from the above statement.

Question 45

To increase their sales, they are using different offers like: Free gifts, Cash backs etc. They are offering discounts to customers on various occasions.' Which tool of the promotion mix is used in the given statement?

Identify the element of marketing mix in the following statement: 'The taste, quality and packing are given utmost care.'

Solution

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