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Match List - I with List - II.

List - IList - II
(A) Personal selling(I) Impersonal form of communication paid for by the marketers
(B) Public Relations(II) Short term incentives for increasing sale
(C) Advertising(III) Promote or protect a company's image
(D) Sales promotion(IV) Oral presentation of message with customers for making sales

Choose the correct answer from the options given below :

Solution

Correct Option: 4

Personal selling is the oral presentation of a message to customers for making sales, so (A)-(IV). Public Relations promotes or protects a company's image, so (B)-(III). Advertising is an impersonal paid form of communication, so (C)-(I). Sales promotion offers short-term incentives to boost sales, so (D)-(II).

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