Select the correct statements about elements of Promotion Mix, out of the following :
(A) Advertising is a personal form of communication
(B) Advertising can cover the market in a short time
(C) Personal selling is not rigid
(D) Personal selling is not an impersonal form of communication
(E) Personal selling can cover the market in a short time
Choose the correct answer from the options given below :
Select the correct statements about elements of Promotion Mix, out of the following :
(A) Advertising is a personal form of communication
(B) Advertising can cover the market in a short time
(C) Personal selling is not rigid
(D) Personal selling is not an impersonal form of communication
(E) Personal selling can cover the market in a short time
Choose the correct answer from the options given below :
Solution
Advertising is an impersonal (not personal) form of communication, so (A) is wrong. Advertising reaches mass audiences quickly, so (B) is correct. Personal selling is flexible, not rigid, so (C) is correct. Personal selling is a personal form, not impersonal, so (D) is correct. Personal selling is slow and one-to-one, so it cannot cover the market quickly, making (E) wrong. Correct combination: (B), (C) and (D).
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