Dravid worked in the advertising unit of Disha Ltd. He is being assigned the task of planning an innovative advertising campaign for their upcoming product designed for youngsters. The sequence of steps he would undertake would be:
(A) He is required to make certain assumptions about the future.
(B) He would set objectives or goals to specify what the organization wants to achieve.
(C) The best plan would be adopted and implemented.
(D) All the alternative courses of action will be identified and evaluated.
Choose the correct answer from the options given below:
Dravid worked in the advertising unit of Disha Ltd. He is being assigned the task of planning an innovative advertising campaign for their upcoming product designed for youngsters. The sequence of steps he would undertake would be:
(A) He is required to make certain assumptions about the future.
(B) He would set objectives or goals to specify what the organization wants to achieve.
(C) The best plan would be adopted and implemented.
(D) All the alternative courses of action will be identified and evaluated.
Choose the correct answer from the options given below:
Solution
The planning process begins with (B) setting objectives, followed by (A) developing premises, i.e., making assumptions about the future, then (D) identifying and evaluating alternative courses of action, and finally (C) selecting and implementing the best plan. Order: (B), (A), (D), (C).
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