Business Studies

Marketing

Easy

The societal marketing concept focuses on :

Customer satisfaction only

Profit maximisation only

Customer satisfaction and social welfare

Production efficiency

✅ Correct Option: 3

The societal marketing concept holds that a firm should identify and satisfy customer needs in a way that also protects and enhances long-term social welfare (ecology, health, ethics). So it focuses on both customer satisfaction and social welfare, not just profits or production.

2025: 27 May Shift 2

Which of the following is not a factor affecting price determination?

2026: 23 May Shift 2

"Marketing takes a day to learn. Unfortunately it takes time to master."

Who gave the above definition?

2022: 30 Aug Shift 1

Name the various levels of packaging used by 'Health and Life Ltd.' as mentioned in the case study.

(a) Primary Package

(b) Secondary Package

(d) Transportation Package

(e) Fancy Package

Choose the most appropriate answer from the options given below :

2025: 15 May Shift 2

Match List-I with List-II

List-I	List-II
(Examples)	(Types of products)
(A) Identification given to Product	(I) Trademark
(B) Part of Brand which can be spoken out	(II) Brand Mark
(C) Part of the brand which cannot be spoken out	(III) Brand Name
(D) Registered brand name	(IV) Brand

Choose the correct answer from the options given below:

2025: 2 June Shift 2

Identify from the options given below, the correct characteristic of a good brand name.

2026: 21 May Shift 2

The statement related to the Societal Marketing Concept is:

The societal marketing concept focuses on :

Solution

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CUET Business Studies Past Year Questions (Topic-Wise)