Business Studies

Marketing

Easy

The following sets upper limit of price which a buyer is prepared to pay:

Product Cost

Utility and Demand

Extent of Competition in the market

Pricing Objectives

✅ Correct Option: 2

Utility provided by a product and the demand for it set the upper limit of the price a buyer is prepared to pay, since no buyer pays more than the value they perceive. Product cost sets the lower limit of price, while competition determines how flexibly a firm can price between the two limits.

2025: 16 May Shift 1

What promotional strategy was used at retail outlets?

2025: 3 June Shift 2

Which of the following components are important activities involved in physical distribution?

2022: 30 Aug Shift 1

Ravi has started his online business of selling Garments because of low cost of production. Identify the distributions channel used by Ravi.

2026: 23 May Shift 1

As per the definition of Marketing, what among the following can be marketed?

A. Business process outsourcing

B. Cricket series

C. Candidates contesting elections for certain posts

D. Film festivals

Choose the correct answer from the options given below:

2025: 14 May Shift 1

The marketing manager of Aricure Ltd. offers short-term incentives to encourage buyers to make immediate purchases.

Which element of promotion mix is he referring to?

2024

They are able to charge higher price than their competitors.' Which element of marketing mix is discussed in the statement?

The following sets upper limit of price which a buyer is prepared to pay:

Solution

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