Business Studies

Marketing

Easy

Selling products under schemes like "12 easy monthly installments, 4 Up Front and 8 To Be Paid as Post Dated Cheques", is an example of:

Advertising

Sales Promotion

Public Relations

Publicity

✅ Correct Option: 2

Sales promotion refers to short-term incentives to encourage purchase, such as discounts, rebates and instalment or easy financing schemes. Offering products on '12 easy monthly installments' is a product combination/financing incentive, an example of sales promotion. Hence the answer is Sales Promotion.

2026: 21 May Shift 2

The function of Packaging is:

2026: 29 May Shift 2

As per passage, which of the following is not the "other ways" in which the term "market" is being used?

2026: 21 May Shift 1

Objections to advertising include:

(A) Undermines social values

(B) Some advertisements are in bad taste

(D) Confuses the seller

Choose the correct answer from the options given below:

2024

To increase their sales, they are using different offers like: Free gifts, Cash backs etc. They are offering discounts to customers on various occasions.' Identify the marketing mix element from the above statement.

2026: 11 May Shift 1

Match the LIST-I with LIST-II

LIST-I (Element of Marketing Mix)	LIST-II (Associated components)
A. Place	I. Branding
B. Promotion	II. Margins
C. Product	III. Distribution
D. Price	IV. Personal Selling

Choose the correct answer from the options given below:

2026: 29 May Shift 2

Out of the various categories of market explained in the above passage, gold market falls in the category of:

Selling products under schemes like "12 easy monthly installments, 4 Up Front and 8 To Be Paid as Post Dated Cheques", is an example of:

Solution

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