Business Studies

Marketing

Easy

Which factor does not affect the pricing decision of a firm?

Product cost

Social strength of the company

Demand and utility

Market competition

✅ Correct Option: 2

Pricing decisions are affected by product cost, utility and demand, extent of competition, government regulation, pricing objectives and marketing methods used. Social strength of the company is not a factor affecting price determination.

2025: 13 May Shift 1

What is Aroma Coffee House's primary branding focus?

2024

They are able to charge higher price than their competitors.' Which element of marketing mix is discussed in the statement?

2022: 30 Aug Shift 1

Name the various levels of packaging used by 'Health and Life Ltd.' as mentioned in the case study.

(a) Primary Package

(b) Secondary Package

(d) Transportation Package

(e) Fancy Package

Choose the most appropriate answer from the options given below :

2022: 28 May Shift 2

Choose the pair which is not included in marketing mix elements :

2025: 30 May Shift 2

"FreshBites distributes their products through organic stores, supermarkets, and an online platform offering home delivery, ensuring wide accessibility". Identify the marketing mix discussed here.

2022: 28 May Shift 2

Arrange the following marketing philosophies according to their evolution :

(A) The Product Concept

(B) The Selling Concept

(D) The Marketing Concept

(E) The Societal Marketing Concept

Choose the correct answer from the options given below :

Which factor does not affect the pricing decision of a firm?

Solution

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