Business Studies

Marketing

Medium

Match List - I with List - II.

List - I List - II
(A) Packaging (I) Impersonal form of communication
(B) Labelling (II) Act of designing containers/wrappers
(C) Advertising (III) Process of giving a name/sign
(D) Branding (IV) Act of designing labels

Choose the correct answer from the options given below :

List - I	List - II
(A) Packaging	(I) Impersonal form of communication
(B) Labelling	(II) Act of designing containers/wrappers
(C) Advertising	(III) Process of giving a name/sign
(D) Branding	(IV) Act of designing labels

(A)-(IV), (B)-(III), (C)-(II), (D)-(I)

(A)-(II), (B)-(IV), (C)-(I), (D)-(III)

(A)-(III), (B)-(II), (C)-(IV), (D)-(I)

(A)-(I), (B)-(III), (C)-(IV), (D)-(II)

✅ Correct Option: 2

Packaging is the act of designing containers or wrappers for a product (II). Labelling is the act of designing labels on the package (IV). Advertising is an impersonal, paid form of communication (I). Branding is the process of giving a name or sign to identify a product (III). Correct match: A-II, B-IV, C-I, D-III.

2026: 6 June Shift 1

Which of the following is not a function of Marketing Management?

2025: 2 June Shift 2

"The company charges low prices compared to their competitors in the market. This is done by the company to capture market share." Identify the pricing objective adopted by the company in the aforesaid statement.

2026: 11 May Shift 2

The issues which cannot be grouped under the second category are:

2026: 13 May Shift 2

Advertising, as a medium of communication, has the following merits:

(A) It undermines social values and promotes materialism.

(B) Advertising does not distinguish between superior and inferior products.

(D) Advertising creates confidence amongst prospective buyers as they feel more comfortable and assured about the product quality.

Choose the correct answer from the options given below:

2025: 2 June Shift 2

"The company should use impersonal forms of communication to reach more audiences". Identify the element of promotion mix highlighted in the aforesaid statement.

2026: 13 May Shift 1

The various functions performed by a package are as follows:

(A) Identification of the Product or Brand

(B) Product Protection

(D) Facilitating Use of the Product

Choose the correct answer from the options given below:

Match List - I with List - II. List - IList - II(A) Packaging(I) Impersonal form of communication(B) Labelling(II) Act of designing containers/wrappers(C) Advertising(III) Process of giving a name/sign(D) Branding(IV) Act of designing labels Choose the correct answer from the options given below :

Solution

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CUET Business Studies Past Year Questions (Topic-Wise)