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Match the LIST-I with LIST-II

LIST-I (4 P's of marketing mix)LIST-II (Related key words)
A.PlaceI. Design and development
B.PriceII. Publicity
C.ProductIII. Channel cooperation
D.PromotionIV. Margins

Choose the correct answer from the options given below:

Solution

✅ Correct Option: 2

In the marketing mix, Place relates to distribution decisions such as channel cooperation (A-III); Price includes decisions about margins for middlemen (B-IV); Product covers design and development (C-I); and Promotion includes publicity, advertising and personal selling (D-II). Hence A-III, B-IV, C-I, D-II.

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