Match the LIST-I with LIST-II
LIST-I (4 P's of marketing mix) LIST-II (Related key words) A. Place I. Design and development B. Price II. Publicity C. Product III. Channel cooperation D. Promotion IV. Margins
Choose the correct answer from the options given below:
Match the LIST-I with LIST-II
| LIST-I (4 P's of marketing mix) | LIST-II (Related key words) | |
|---|---|---|
| A. | Place | I. Design and development |
| B. | Price | II. Publicity |
| C. | Product | III. Channel cooperation |
| D. | Promotion | IV. Margins |
Choose the correct answer from the options given below:
Solution
✅ Correct Option: 2
In the marketing mix, Place relates to distribution decisions such as channel cooperation (A-III); Price includes decisions about margins for middlemen (B-IV); Product covers design and development (C-I); and Promotion includes publicity, advertising and personal selling (D-II). Hence A-III, B-IV, C-I, D-II.
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