Business Studies

Marketing

Medium

Match List I with List II

LIST I LIST II
A. Shopping Products I. Cigarettes, Ice cream, Medicines
B. Speciality Products II. Raw materials, Engines, Lubricants
C. Industrial Products III. Radio, Jewellery, Furniture
D. Convenience Products IV. Salon, Restaurant, Boutique

Choose the correct answer from the options given below:

LIST I	LIST II
A. Shopping Products	I. Cigarettes, Ice cream, Medicines
B. Speciality Products	II. Raw materials, Engines, Lubricants
C. Industrial Products	III. Radio, Jewellery, Furniture
D. Convenience Products	IV. Salon, Restaurant, Boutique

A-I, B-II, C-IV, D-III

A-III, B-I, C-II, D-IV

A-III, B-IV, C-II, D-I

A-IV, B-III, C-II, D-I

✅ Correct Option: 3

Shopping products are compared before buying, such as radio, jewellery and furniture (III). Speciality products have unique features for which buyers make special effort, matched here with salon, restaurant, boutique (IV). Industrial products are used in production like raw materials, engines, lubricants (II). Convenience products are bought frequently with minimum effort like cigarettes, ice cream, medicines (I).

2025: 31 May Shift 1

A sales manager's salary is Rs. 50,000, but he also receives a 2.5% commission if the sale increases from 3500 units.

Identify the type of cost highlighted here:

2025: 3 June Shift 2

The buyers are willing to spend a lot of time and effort on the purchase of _________.

2023: 11 June Shift 3

Match List - I with List - II.

List - I	List - II
(A) Personal selling	(I) Impersonal form of communication paid for by the marketers
(B) Public Relations	(II) Short term incentives for increasing sale
(C) Advertising	(III) Promote or protect a company's image
(D) Sales promotion	(IV) Oral presentation of message with customers for making sales

Choose the correct answer from the options given below :

2025: 26 May Shift 2

Identify from the options given below which is not a function of marketing?

2026: 20 May Shift 1

"With the increase in the supply of the products, customers started looking for products which were superior in quality, performance and features. The focus of business activity changed to bringing continuous improvement in the quality, incorporating new features, etc".

Identify the marketing philosophy highlighted in the above lines.

2025: 16 May Shift 1

What feature of the product aligns with its eco-friendly branding?

Solution

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CUET Business Studies Past Year Questions (Topic-Wise)