Business Studies

Marketing

Easy

EcoTech is a new brand focused on producing eco-friendly, energy-efficient electronic devices such as smartphones, laptops, and home appliances. Their mission is to provide consumers a sustainable alternatives to traditional electronics. The products are designed with recyclable materials, energy-efficient technology, and packaged in biodegradable materials. EcoTech's target market includes tech-savvy millennials, environmentally-conscious individuals, and businesses looking for sustainable solutions.

Following are the salient features of Eco Tech business:

EcoTech offers high-performance electronics that are made from sustainable materials and have lower energy consumption. They provide warranty and free repairs for the first year, and their products come with an eco-certification label to assure customers of the brand's environmental commitment.
The brand uses a premium pricing strategy. EcoTech's products are priced higher than conventional brands, reflecting the cost of sustainable production, innovation, and the value they offer in terms of environmental impact.
EcoTech's products are available through its online store, select retail outlets, and high-end department stores focused on sustainable living. They also offer global shipping, making their products accessible to international customers.
EcoTech sponsors sustainability events and runs awareness campaigns about the environmental impact of electronic waste and publishes the same in the press and their websites for information to customers.

"The company employs digital marketing through social media campaigns, influencer partnerships, and online advertisements". Identify the marketing mix highlighted in the aforesaid statement.

Product

Place

Promotion

Price

✅ Correct Option: 3

Option 1 -> Product refers to the actual goods or services offered by the company, not the marketing communication methods.

Option 2 -> Place refers to distribution channels and locations where products are made available to customers, not promotional activities.

Option 3 -> Promotion encompasses all communication strategies including social media campaigns, influencer partnerships, and online advertisements used to reach and engage customers.

Option 4 -> Price relates to the pricing strategy and cost structure, not the marketing communication tactics.

Hence, Option 3: Promotion -> The statement describes various promotional activities (social media campaigns, influencer partnerships, and online advertisements) which are all communication tools used to inform, persuade, and remind target audiences about the company's offerings. These are classic elements of the promotional mix in marketing. -> correct

Question 41

Which of the following is a key feature of EcoTech's pricing strategy?

Question 42

"EcoTech's products are available through its online store, select retail outlets, and high-end department stores focused on sustainable living. They also offer global shipping, making their products accessible to international customers".

Identify the marketing mix highlighted in the aforesaid statement.

Question 44

"EcoTech sponsors sustainability events and runs awareness campaigns about the environmental impact of electronic waste and publishes the same in the press and their websites for information to customers". Identify the promotion mix highlighted in the aforesaid statement.

Question 45

Who is the marketer in the above case study?

"The company employs digital marketing through social media campaigns, influencer partnerships, and online advertisements". Identify the marketing mix highlighted in the aforesaid statement.

Solution

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CUET Business Studies Past Year Questions (Topic-Wise)