Business Studies

Marketing

Easy

________ involves informing the potential customers about the firm's product, its features, etc., and persuading them to purchase these products.

Packaging

Logistics

Promotion

Retailing

✅ Correct Option: 3

Promotion is the element of the marketing mix concerned with informing customers about a product and its features and persuading them to buy it, using tools like advertising, personal selling, sales promotion and publicity. Packaging, logistics and retailing do not perform this informing-and-persuading role.

2025: 21 May Shift 1

The objections to advertising do not include:

2025: 3 June Shift 1

"EcoTech's products are available through its online store, select retail outlets, and high-end department stores focused on sustainable living. They also offer global shipping, making their products accessible to international customers".

Identify the marketing mix highlighted in the aforesaid statement.

2025: 27 May Shift 2

Oral presentation of a message in the form of conversation with one or more prospective customers for the purpose of making sales is known as:

2022: 30 Aug Shift 1

Ravi has started his online business of selling Garments because of low cost of production. Identify the distributions channel used by Ravi.

2026: 24 May Shift 1

Which concept did LEGO believe in initial days of its launch?

2025: 14 May Shift 2

What is the role of LuxeShoe's loyalty program in their marketing strategy?

________ involves informing the potential customers about the firm's product, its features, etc., and persuading them to purchase these products.

Solution

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CUET Business Studies Past Year Questions (Topic-Wise)