Business Studies

Marketing

Easy

Which among the following is correct differentiation between Advertising and Personal Selling

Advertising provides direct feedback while personal selling lacks direct feedback

Advertising is flexible while personal selling is inflexible

In advertising, the cost per person reached is very low, while in personal selling it is very high.

Advertising reaches a limited number of people while personal selling reaches masses.

✅ Correct Option: 3

Advertising is an impersonal mass medium: it reaches masses, is standardised (inflexible), lacks direct feedback, but its cost per person reached is very low. Personal selling is personal, flexible, gives direct feedback and has a high cost per contact. Hence option 3 is the correct differentiation.

2022: 28 May Shift 2

Arrange the following marketing philosophies according to their evolution :

(A) The Product Concept

(B) The Selling Concept

(D) The Marketing Concept

(E) The Societal Marketing Concept

Choose the correct answer from the options given below :

2023: 22 June Shift 1

The variable of marketing mix discussed in the above case is _______

2023: 11 June Shift 3

Match List - I with List - II.

List - I	List - II
(A) Personal selling	(I) Impersonal form of communication paid for by the marketers
(B) Public Relations	(II) Short term incentives for increasing sale
(C) Advertising	(III) Promote or protect a company's image
(D) Sales promotion	(IV) Oral presentation of message with customers for making sales

Choose the correct answer from the options given below :

2026: 20 May Shift 1

Packaging has acquired great significance in the marketing of goods and services, because of following reasons:

(A) Because of the increasing standards of living in the country.

(B) Because the self-service retail outlets are becoming very popular.

(D) Because it describes the product and specifies its contents.

Choose the correct answer from the options given below:

2025: 14 May Shift 2

What aspect of the product packaging reflects the brand's premium image?

2025: 13 May Shift 1

What type of packaging does Aroma Coffee House use?

Which among the following is correct differentiation between Advertising and Personal Selling

Solution

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