Business Studies

Marketing

Medium

As the volume of advertising is getting more and more expanded it is becoming difficult to make advertising messages heard by the target prospects. This will affect the _____ of advertising

Social values

Preference

Effectiveness

Criticism

✅ Correct Option: 3

As advertising volume increases, consumers are bombarded with numerous messages and develop information overload or ad blindness. This clutter makes it harder for any particular message to reach and influence the target audience, thereby reducing the effectiveness of advertising.

2023: 22 June Shift 1

The tool used by Team 4 is _______

2026: 13 May Shift 1

__________advise top management to adopt certain programmes, which will add to their public image and ensure that negative publicity does not take place at all.

2025: 13 May Shift 2

Match List-I with List-II

List-I	List-II
Promotion Mix	Explanation
---	---
(A) Advertising	(I) Minimises Wastage of Efforts
(B) Sales Promotion	(II) Manages public opinion of an organisation
(C) Public Relations	(III) Encourages the buyers to make an immediate purchase
(D) Personal Selling	(IV) Enhances customer satisfaction and confidence

Choose the correct answer from the options given below:

2025: 31 May Shift 1

Which among the following is not an element of the marketing mix?

2025: 2 June Shift 2

"The company charges low prices compared to their competitors in the market. This is done by the company to capture market share." Identify the pricing objective adopted by the company in the aforesaid statement.

2025: 13 May Shift 1

Which of the following is NOT a component of Marketing Mix?

As the volume of advertising is getting more and more expanded it is becoming difficult to make advertising messages heard by the target prospects. This will affect the _____ of advertising

Solution

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CUET Business Studies Past Year Questions (Topic-Wise)