Safex Ltd is a company manufacturing masks. The newly appointed marketing manager of the firm has taken 'Covid Pandemic' as an opportunity to increase sales. He used a combination of tools to achieve its communication objective. He constituted 4 teams for designing these tools.

Team 1 :- The tool used by them was an impersonal form of communication which was paid for.

Team 2:- The tool used by them involves oral presentation of message in the form of conversation with one or more prospective customers for the purpose of making sales

Team 3:- This team used short-term incentives which were designed to encourage the buyers to make immediate purchase.

Team 4:- This team used a non-personal form of communication which was non-paid.

All the teams successfully designed their tools and achieved their desired results.