CUET Business Studies 2023 22 June Shift 1 PYQs

Which of the following are the features of marketing?

(A) The process of discovering and translating consumer needs into products and service.

(B) A system that creates value in goods through the creation of form, place, time and ownership utilities.

(C) Setting of objectives and appropriate course of action to achieve the organizational goals.

(D) Presuming that demand for the product being produced already exists.

Choose the correct answer from the options given below:

With the growth of computer, a new trend has emerged i.e. companies are using interactive sites on the internet, to collect customer views and opinions before taking important business decisions. Identify the function of marketing indicated above.

The concept of marketing is based on the pillars arranged in the following sequence:

(A) Satisfying the needs of the target market better than the competitors

(B) Understanding the needs and wants of customers in the target market.

(C) Identification of the market or customer who is chosen as the target of a marketing effort.

(D) Development of products or services for satisfying the needs of the target market.

Choose the correct answer from the options given below: