CUET Business Studies: Business StudiesMarketing. Free, no login required.

Q1:

2025: 15 May Shift 2

Marketing

Medium

Match List-I with List-II

List-I
(Examples)
List-II
(Types of products)
(A) Ice cream, medicine, newspaper(I) Industrial products
(B) Clothes, shoes, jewellery(II) Shopping products
(C) Rare collection of artwork, antiques(III) Specialty products
(D) Raw materials, machines, tools(IV) Convenience products

Choose the correct answer from the options given below:

Answer options
Option 1
Correct Answer
Explanation for 2025: 15 May Shift 2 BST question 1

Q2:

2025: 15 May Shift 2

Marketing

Medium

Match List-I with List-II

List-IList-II
(Examples)(Types of products)
(A) Identification given to Product(I) Trademark
(B) Part of Brand which can be spoken out(II) Brand Mark
(C) Part of the brand which cannot be spoken out(III) Brand Name
(D) Registered brand name(IV) Brand

Choose the correct answer from the options given below:

Answer options
Option 2
Correct Answer
Explanation for 2025: 15 May Shift 2 BST question 2

Q3:

2025: 15 May Shift 2

Marketing

Easy

---------- refers to storing and assorting products in order to create time utility in them.

Answer options
Option 1
Correct Answer
Explanation for 2025: 15 May Shift 2 BST question 3

Q4:

2025: 15 May Shift 2

Marketing

Easy

The deliberate action of an enterprise to enhance and protect its image in society is known as:

Answer options
Option 2
Correct Answer
Explanation for 2025: 15 May Shift 2 BST question 4

Q5:

2025: 15 May Shift 1

Marketing

Medium

Which of the following are the features of marketing?

(A) The process of discovering and translating consumer needs into products and service.

(B) A system that creates value in goods through the creation of form, place, time and ownership utilities.

(C) Setting of objectives and appropriate course of action to achieve the organizational goals.

(D) Presuming that demand for the product being produced already exists.

Choose the correct answer from the options given below:

Answer options
Option 4
Correct Answer
Explanation for 2025: 15 May Shift 1 BST question 5

Q6:

2025: 15 May Shift 1

Marketing

Easy

"A firm offering free deodorant on purchase of a makeup kit". Which element of promotion mix is highlighted in this statement?

Answer options
Option 3
Correct Answer
Explanation for 2025: 15 May Shift 1 BST question 6

Q7:

2025: 15 May Shift 1

Marketing

Easy

The components of physical distribution are:

Answer options
Option 2
Correct Answer
Explanation for 2025: 15 May Shift 1 BST question 7

Q8:

2025: 15 May Shift 1

Marketing

Easy

Arrange the following into a two-level channel distribution network.

(A) Wholesaler

(B) Customer

(C) Retailer

(D) Manufacturer

Choose the correct answer from the options given below:

Answer options
Option 4
Correct Answer
Explanation for 2025: 15 May Shift 1 BST question 8

Q9:

2025: 15 May Shift 1

Marketing

Easy

Match List-I with List-II

List-IList-II
Marketing mix componentMeaning
------
(A) Price(I) Decisions related to features, quality, packaging etc.
(B) Place(II) Activities that communicate features of a product to target customer.
(C) Product(III) Decisions related to discounts to customers, traders etc.
(D) Promotion(IV) Decisions related to selection of dealers or intermediaries etc.

Choose the correct answer from the options given below:

Answer options
Option 1
Correct Answer
Explanation for 2025: 15 May Shift 1 BST question 9

Q10:

2025: 14 May Shift 2

Marketing

Easy

Which of the following sets upper limit of price which a buyer is ready to pay?

Answer options

Q11:

2025: 14 May Shift 2

Marketing

Medium

LuxeShoe is a premium footwear brand that recently launched a new line of sneakers. Their target audience consists of young, fashion-forward individuals who are willing to spend a bit more for quality and style. LuxeShoe's marketing strategy focuses on creating an emotional connection with consumers through its branding, emphasizing comfort, durability, and sleek designs. The packaging of the shoes is carefully designed to reflect the brand's premium image, with each pair of sneakers coming in a sturdy, eco-friendly box adorned with the brand logo and minimalist graphics.

The brand uses a mix of traditional and digital marketing channels, including influencer partnerships, social media ads, and collaborations with fashion designers. LuxeShoe also offers a loyalty program, where customers receive discounts for every purchase and referrals. The brand's strong presence in retail stores, with dedicated sections for its products, further solidifies its image as a premium brand.

What aspect of the product packaging reflects the brand's premium image?

Answer options

Q12:

2025: 14 May Shift 2

Marketing

Medium

LuxeShoe is a premium footwear brand that recently launched a new line of sneakers. Their target audience consists of young, fashion-forward individuals who are willing to spend a bit more for quality and style. LuxeShoe's marketing strategy focuses on creating an emotional connection with consumers through its branding, emphasizing comfort, durability, and sleek designs. The packaging of the shoes is carefully designed to reflect the brand's premium image, with each pair of sneakers coming in a sturdy, eco-friendly box adorned with the brand logo and minimalist graphics.

The brand uses a mix of traditional and digital marketing channels, including influencer partnerships, social media ads, and collaborations with fashion designers. LuxeShoe also offers a loyalty program, where customers receive discounts for every purchase and referrals. The brand's strong presence in retail stores, with dedicated sections for its products, further solidifies its image as a premium brand.

LuxeShoe's use of social media ads primarily influences which part of the marketing mix?

Answer options

Q13:

2025: 14 May Shift 2

Marketing

Medium

LuxeShoe is a premium footwear brand that recently launched a new line of sneakers. Their target audience consists of young, fashion-forward individuals who are willing to spend a bit more for quality and style. LuxeShoe's marketing strategy focuses on creating an emotional connection with consumers through its branding, emphasizing comfort, durability, and sleek designs. The packaging of the shoes is carefully designed to reflect the brand's premium image, with each pair of sneakers coming in a sturdy, eco-friendly box adorned with the brand logo and minimalist graphics.

The brand uses a mix of traditional and digital marketing channels, including influencer partnerships, social media ads, and collaborations with fashion designers. LuxeShoe also offers a loyalty program, where customers receive discounts for every purchase and referrals. The brand's strong presence in retail stores, with dedicated sections for its products, further solidifies its image as a premium brand.

Which of the following is part of LuxeShoe's marketing mix?

Answer options

Q14:

2025: 14 May Shift 2

Marketing

Medium

LuxeShoe is a premium footwear brand that recently launched a new line of sneakers. Their target audience consists of young, fashion-forward individuals who are willing to spend a bit more for quality and style. LuxeShoe's marketing strategy focuses on creating an emotional connection with consumers through its branding, emphasizing comfort, durability, and sleek designs. The packaging of the shoes is carefully designed to reflect the brand's premium image, with each pair of sneakers coming in a sturdy, eco-friendly box adorned with the brand logo and minimalist graphics.

The brand uses a mix of traditional and digital marketing channels, including influencer partnerships, social media ads, and collaborations with fashion designers. LuxeShoe also offers a loyalty program, where customers receive discounts for every purchase and referrals. The brand's strong presence in retail stores, with dedicated sections for its products, further solidifies its image as a premium brand.

The eco-friendly packaging strategy of LuxeShoe is part of which element of the marketing mix?

Answer options

Q15:

2025: 14 May Shift 2

Marketing

Medium

LuxeShoe is a premium footwear brand that recently launched a new line of sneakers. Their target audience consists of young, fashion-forward individuals who are willing to spend a bit more for quality and style. LuxeShoe's marketing strategy focuses on creating an emotional connection with consumers through its branding, emphasizing comfort, durability, and sleek designs. The packaging of the shoes is carefully designed to reflect the brand's premium image, with each pair of sneakers coming in a sturdy, eco-friendly box adorned with the brand logo and minimalist graphics.

The brand uses a mix of traditional and digital marketing channels, including influencer partnerships, social media ads, and collaborations with fashion designers. LuxeShoe also offers a loyalty program, where customers receive discounts for every purchase and referrals. The brand's strong presence in retail stores, with dedicated sections for its products, further solidifies its image as a premium brand.

What is the role of LuxeShoe's loyalty program in their marketing strategy?

Answer options

Q16:

2025: 14 May Shift 1

Marketing

Easy

Which of the following refers to a complete offer for a product or service, having given features like size, quality, taste, etc; at a certain price; available at a given outlet or location and so on?

Answer options

Q17:

2025: 14 May Shift 1

Marketing

Easy

A tube of toothpaste usually comes in a cardboard box. Consumers dispose off the box and start using the toothpaste. What level of packaging is this?

Answer options

Q18:

2025: 14 May Shift 1

Marketing

Easy

Which of the following is not an important factor influencing the pricing of a product?

Answer options

Q19:

2025: 14 May Shift 1

Marketing

Easy

Match List–I with List–II

List–IList–II
(A) Sales Promotion(I) Managing public opinion of an organisation.
(B) Advertising(II) Short-term incentives to boost sales.
(C) Personal Selling(III) An impersonal form of communication, which is paid for by the marketers.
(D) Public Relations(IV) Developing an interactive relationship between the seller and the buyer.

Choose the correct answer from the options given below:

Answer options

Q20:

2025: 14 May Shift 1

Marketing

Easy

Identify from the options given below, which is NOT an importance of packaging?

Answer options

Q21:

2025: 14 May Shift 1

Marketing

Easy

The marketing manager of Aricure Ltd. offers short-term incentives to encourage buyers to make immediate purchases.

Which element of promotion mix is he referring to?

Answer options

Q22:

2025: 13 May Shift 2

Marketing

Medium

Match List-I with List-II

List-IList-II
Promotion MixExplanation
------
(A) Advertising(I) Minimises Wastage of Efforts
(B) Sales Promotion(II) Manages public opinion of an organisation
(C) Public Relations(III) Encourages the buyers to make an immediate purchase
(D) Personal Selling(IV) Enhances customer satisfaction and confidence

Choose the correct answer from the options given below:

Answer options

Q23:

2025: 13 May Shift 2

Marketing

Easy

"It is necessary to identify the needs of the customers and subsequently take various decisions for the successful marketing of products and services." This statement is related to which function of Marketing?

Answer options

Q25:

2025: 13 May Shift 2

Marketing

Easy

Which of the following is a consumer product?

Answer options

Q26:

2025: 13 May Shift 1

Marketing

Easy

Manju was shopping in a grocery store. She picked up a product and started searching for the FPO mark on the package. What was the product in her hand?

Answer options

Q27:

2025: 13 May Shift 1

Marketing

Easy

Aroma Coffee House, a boutique café, aims to expand its brand by focusing on the marketing mix. The product is its artisanal coffee, known for unique flavors and organic ingredients. The café ensures appealing packaging, using recyclable and aesthetically designed coffee bags to align with eco-conscious consumers. Its branding strategy emphasizes sustainability and local community support, making it a trusted choice.

The pricing is premium, reflecting the high quality of the coffee beans and exclusivity. They also apply psychological pricing, like $4.99, to appeal subtly. The place involves both a cozy café experience and an online delivery service to cater to a broader audience. For promotion, Aroma relies on social media marketing, influencer collaborations, and loyalty programs.

In line with their marketing philosophy, the café follows a societal marketing concept, prioritizing the welfare of customers and the environment. For instance, they source coffee ethically and support local farmers. Their labeling highlights critical attributes like "organic," "fair trade," and "hand-roasted," catering to health-conscious customers while ensuring clarity and compliance with regulations.

Aroma's integrated approach ensures its appeal to both loyal customers and new markets, balancing ethics with profitability.

Which of the following is NOT a component of Marketing Mix?

Answer options

Q28:

2025: 13 May Shift 1

Marketing

Easy

Aroma Coffee House, a boutique café, aims to expand its brand by focusing on the marketing mix. The product is its artisanal coffee, known for unique flavors and organic ingredients. The café ensures appealing packaging, using recyclable and aesthetically designed coffee bags to align with eco-conscious consumers. Its branding strategy emphasizes sustainability and local community support, making it a trusted choice.

The pricing is premium, reflecting the high quality of the coffee beans and exclusivity. They also apply psychological pricing, like $4.99, to appeal subtly. The place involves both a cozy café experience and an online delivery service to cater to a broader audience. For promotion, Aroma relies on social media marketing, influencer collaborations, and loyalty programs.

In line with their marketing philosophy, the café follows a societal marketing concept, prioritizing the welfare of customers and the environment. For instance, they source coffee ethically and support local farmers. Their labeling highlights critical attributes like "organic," "fair trade," and "hand-roasted," catering to health-conscious customers while ensuring clarity and compliance with regulations.

Aroma's integrated approach ensures its appeal to both loyal customers and new markets, balancing ethics with profitability.

Which marketing mix component involves advertising?

Answer options

Q29:

2025: 13 May Shift 1

Marketing

Easy

Aroma Coffee House, a boutique café, aims to expand its brand by focusing on the marketing mix. The product is its artisanal coffee, known for unique flavors and organic ingredients. The café ensures appealing packaging, using recyclable and aesthetically designed coffee bags to align with eco-conscious consumers. Its branding strategy emphasizes sustainability and local community support, making it a trusted choice.

The pricing is premium, reflecting the high quality of the coffee beans and exclusivity. They also apply psychological pricing, like $4.99, to appeal subtly. The place involves both a cozy café experience and an online delivery service to cater to a broader audience. For promotion, Aroma relies on social media marketing, influencer collaborations, and loyalty programs.

In line with their marketing philosophy, the café follows a societal marketing concept, prioritizing the welfare of customers and the environment. For instance, they source coffee ethically and support local farmers. Their labeling highlights critical attributes like "organic," "fair trade," and "hand-roasted," catering to health-conscious customers while ensuring clarity and compliance with regulations.

Aroma's integrated approach ensures its appeal to both loyal customers and new markets, balancing ethics with profitability.

What does labeling provide to customers?

Answer options

Q30:

2025: 13 May Shift 1

Marketing

Easy

Aroma Coffee House, a boutique café, aims to expand its brand by focusing on the marketing mix. The product is its artisanal coffee, known for unique flavors and organic ingredients. The café ensures appealing packaging, using recyclable and aesthetically designed coffee bags to align with eco-conscious consumers. Its branding strategy emphasizes sustainability and local community support, making it a trusted choice.

The pricing is premium, reflecting the high quality of the coffee beans and exclusivity. They also apply psychological pricing, like $4.99, to appeal subtly. The place involves both a cozy café experience and an online delivery service to cater to a broader audience. For promotion, Aroma relies on social media marketing, influencer collaborations, and loyalty programs.

In line with their marketing philosophy, the café follows a societal marketing concept, prioritizing the welfare of customers and the environment. For instance, they source coffee ethically and support local farmers. Their labeling highlights critical attributes like "organic," "fair trade," and "hand-roasted," catering to health-conscious customers while ensuring clarity and compliance with regulations.

Aroma's integrated approach ensures its appeal to both loyal customers and new markets, balancing ethics with profitability.

What type of packaging does Aroma Coffee House use?

Answer options