CUET Business Studies: Business StudiesMarketing. Free, no login required.

Name the component of product mix that helps the consumer to exercise the right to information.

Which of the following are the functions performed by labelling?

A. Describes the product and specifying its content

B. Provides protection to the content of product

C. Gives generic name to the product

D. Provides information required as per the law

E. Facilitates the introduction of new product

Choose the correct answer from the options given below:

Plastic packet for socks, a toothpaste tube, a match box, jar of mixed pickle are the examples of which type of packaging?

Match List I with List II

Choose the correct answer from the options given below:

Which level of Channel is used for consumer goods like soaps, oils, clothes, rice, sugar etc.?

With the growth of computer, a new trend has emerged i.e. companies are using interactive sites on the internet, to collect customer views and opinions before taking important business decisions. Identify the function of marketing indicated above.

The process of giving a name or a sign or a symbol to a product is a part of which element of marketing mix?

Identify the component of marketing mix which is the single most important factor affecting the revenue and profits of a firm.

Identify the function of marketing that is also undertaken to fulfill the 'right of be heard' right of a consumer under Consumer Protection Act.

A brand or part of a brand that is given legal protection against its use by other firms. Identify the term of branding highlighted in the above statement.

The label on the package of a shaving cream mentions, '40% Extra free' or package of a toothpaste mentioning 'Free toothbrush inside' or save Rs. 15.'

Identify the function of labelling.