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LEGO case

In the year when LEGO was launched, they became popular because of the modern kind of quality toys they were producing. Their products were designed in the beginning for young boys who have a tendency to get bored easily and wanted to play with innovative toys. They designed building blocks which could be joined together to form more than hundred combinations. This kept the young consumers engaged for long time. They advertised in the television ads and in the newspapers. Later, they encountered a backlash from the activist groups that LEGO was not inclusive and had been advertising their products using stereotypes like only boys play with building blocks or only boys are creators while showing girls playing with dolls in their ads. This led to slump in the demand for LEGO products and they faced another problem, their stocks went unsold while they kept on producing more and more thinking that if the LEGO products are of good quality and design with new features, they will be sold automatically. To induce demand, they kept on giving 10% discounts to those who buy two products.

A new marketing manager was hired, and she stopped the production until a new advertising campaign was released. She hired a public relations agent to manage the negative sentiment in the market. A new line of Lego games were released with both male and female characters. The new ad campaign focused on showing both young boys and girls playing as well as adults involved in the fun activities. LEGO brings to the table for all. A lucky draw was introduced for the first hundred buyers. LEGO achieved 20% sales growth in a month and they were successful in fostering their belief in creative and innovative futuristic games for all.

LEGO case

In the year when LEGO was launched, they became popular because of the modern kind of quality toys they were producing. Their products were designed in the beginning for young boys who have a tendency to get bored easily and wanted to play with innovative toys. They designed building blocks which could be joined together to form more than hundred combinations. This kept the young consumers engaged for long time. They advertised in the television ads and in the newspapers. Later, they encountered a backlash from the activist groups that LEGO was not inclusive and had been advertising their products using stereotypes like only boys play with building blocks or only boys are creators while showing girls playing with dolls in their ads. This led to slump in the demand for LEGO products and they faced another problem, their stocks went unsold while they kept on producing more and more thinking that if the LEGO products are of good quality and design with new features, they will be sold automatically. To induce demand, they kept on giving 10% discounts to those who buy two products.

A new marketing manager was hired, and she stopped the production until a new advertising campaign was released. She hired a public relations agent to manage the negative sentiment in the market. A new line of Lego games were released with both male and female characters. The new ad campaign focused on showing both young boys and girls playing as well as adults involved in the fun activities. LEGO brings to the table for all. A lucky draw was introduced for the first hundred buyers. LEGO achieved 20% sales growth in a month and they were successful in fostering their belief in creative and innovative futuristic games for all.

LEGO case

In the year when LEGO was launched, they became popular because of the modern kind of quality toys they were producing. Their products were designed in the beginning for young boys who have a tendency to get bored easily and wanted to play with innovative toys. They designed building blocks which could be joined together to form more than hundred combinations. This kept the young consumers engaged for long time. They advertised in the television ads and in the newspapers. Later, they encountered a backlash from the activist groups that LEGO was not inclusive and had been advertising their products using stereotypes like only boys play with building blocks or only boys are creators while showing girls playing with dolls in their ads. This led to slump in the demand for LEGO products and they faced another problem, their stocks went unsold while they kept on producing more and more thinking that if the LEGO products are of good quality and design with new features, they will be sold automatically. To induce demand, they kept on giving 10% discounts to those who buy two products.

A new marketing manager was hired, and she stopped the production until a new advertising campaign was released. She hired a public relations agent to manage the negative sentiment in the market. A new line of Lego games were released with both male and female characters. The new ad campaign focused on showing both young boys and girls playing as well as adults involved in the fun activities. LEGO brings to the table for all. A lucky draw was introduced for the first hundred buyers. LEGO achieved 20% sales growth in a month and they were successful in fostering their belief in creative and innovative futuristic games for all.

Consumer Grievance

Mrs. Maggie sent a jacket to a Clear and Clean Dry cleaners pvt. ltd. (A well reputed brand Name) in January 2022. The jacket was purchased at a price of Rs. 45,000. She had previously sent the jacket for dry cleaning by Shine Dry Cleaners and the jacket was cleaned well. However, she noticed that her jacket had white discoloration marks when she collected the jacket this time. On informing the dry cleaner, Mrs. Maggie received a letter confirming that discolouration indeed appeared after the jacket was dry-cleaned. She contacted the dry cleaner and its Public Relation Manager multiple times and requested for compensation for discoloured jacket but to no avail. Upon Consumer court's intervention, Shine Dry Cleaners agreed to compensate Rs. 25,000 to Mrs. Maggie for the discoloured jacket. Later, the Public relations department of the company issued a clarification regarding the above case.

Consumer Grievance

Mrs. Maggie sent a jacket to a Clear and Clean Dry cleaners pvt. ltd. (A well reputed brand Name) in January 2022. The jacket was purchased at a price of Rs. 45,000. She had previously sent the jacket for dry cleaning by Shine Dry Cleaners and the jacket was cleaned well. However, she noticed that her jacket had white discoloration marks when she collected the jacket this time. On informing the dry cleaner, Mrs. Maggie received a letter confirming that discolouration indeed appeared after the jacket was dry-cleaned. She contacted the dry cleaner and its Public Relation Manager multiple times and requested for compensation for discoloured jacket but to no avail. Upon Consumer court's intervention, Shine Dry Cleaners agreed to compensate Rs. 25,000 to Mrs. Maggie for the discoloured jacket. Later, the Public relations department of the company issued a clarification regarding the above case.

Akshey wants to start a new business venture in Edtech space in India. He has also got some of his friends as Co-founders in the startup. The main target customer segment was K-12. They did all the primary and secondary market research in form of surveys, interviews, data mining, etc. By understanding the needs, they finally developed a product in such a way that attracts the targeted customers. To make it easier for the students to use the product, they included services such as after sales services, maintenance services, and technical services in their product. The company decided to follow freemium model to charge for the product. Some elements were available for free while a certain amount was charged to avail the services of other elements. The company launched multiple programs to inform school students about all this.

Akshey wants to start a new business venture in Edtech space in India. He has also got some of his friends as Co-founders in the startup. The main target customer segment was K-12. They did all the primary and secondary market research in form of surveys, interviews, data mining, etc. By understanding the needs, they finally developed a product in such a way that attracts the targeted customers. To make it easier for the students to use the product, they included services such as after sales services, maintenance services, and technical services in their product. The company decided to follow freemium model to charge for the product. Some elements were available for free while a certain amount was charged to avail the services of other elements. The company launched multiple programs to inform school students about all this.

Akshey wants to start a new business venture in Edtech space in India. He has also got some of his friends as Co-founders in the startup. The main target customer segment was K-12. They did all the primary and secondary market research in form of surveys, interviews, data mining, etc. By understanding the needs, they finally developed a product in such a way that attracts the targeted customers. To make it easier for the students to use the product, they included services such as after sales services, maintenance services, and technical services in their product. The company decided to follow freemium model to charge for the product. Some elements were available for free while a certain amount was charged to avail the services of other elements. The company launched multiple programs to inform school students about all this.

Akshey wants to start a new business venture in Edtech space in India. He has also got some of his friends as Co-founders in the startup. The main target customer segment was K-12. They did all the primary and secondary market research in form of surveys, interviews, data mining, etc. By understanding the needs, they finally developed a product in such a way that attracts the targeted customers. To make it easier for the students to use the product, they included services such as after sales services, maintenance services, and technical services in their product. The company decided to follow freemium model to charge for the product. Some elements were available for free while a certain amount was charged to avail the services of other elements. The company launched multiple programs to inform school students about all this.

Akshey wants to start a new business venture in Edtech space in India. He has also got some of his friends as Co-founders in the startup. The main target customer segment was K-12. They did all the primary and secondary market research in form of surveys, interviews, data mining, etc. By understanding the needs, they finally developed a product in such a way that attracts the targeted customers. To make it easier for the students to use the product, they included services such as after sales services, maintenance services, and technical services in their product. The company decided to follow freemium model to charge for the product. Some elements were available for free while a certain amount was charged to avail the services of other elements. The company launched multiple programs to inform school students about all this.