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Identify the correct sequence of factors affecting Price Determination from the following.

(a) Product cost

(b) Environmental factors

(c) The Utility and Demand

(d) Company Characteristics

(e) The Extent of competition in the market

Choose the most appropriate answer from the options given below :

Solution

Correct Option: 4

Per NCERT, the main factors affecting price determination are product cost, utility and demand, extent of competition in the market, government and legal regulations, pricing objectives, and marketing methods used. Among the given items, (a), (c), and (e) are directly listed factors.

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