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Identify the function of marketing that is also given by F.W. Taylor as one of the Techniques of Scientific Management.

Solution

Correct Option: 3

Standardisation is both a function of marketing (producing goods of uniform quality, size, and features) and one of Taylor's techniques of scientific management (standardisation and simplification of work). Motion study, functional foremanship, and fatigue study are only Taylor's techniques, not marketing functions.

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